About Us


Our Founders have over 35 years of Insurance Distribution and Product Innovation Experience.

Larry Lipman, who created Benadvize, has created several cutting edge Insurance Product and Service companies.  From Cafeteria Plan Administration to one of the first HR/Benefit and Payroll SaaS companies, Larry has successfully launched innovative Insurtech/Fintech firms that have made a real difference on the insurance landscape.

Oscar Picon career of managing sales teams throughout the United States in print and digital marketing is extensive. He trains his teams in innovative solutions for customer fulfillment. His latest accomplishments were creating successful and profitable Latin American partnerships. Oscar is fluent in Spanish.

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